Couldn't agree more on the fact that "payment" is not the topic piece in in store. Payment, for a small biz owner, means just collecitng money, that's it. Then there's ALL the rest you mention... (offers, coupons, sales, shopping lists, preferences, reviews, recommendations, pricing, inventory availability...) that merchants need to worry about.

They need a complete end to end solution going from customer acquisition to payment collection. If they don't have everything in a pacakged, supereasy tool...they get lost and if they get lost the final transaction of the payment never arrives.

To help them sell help them do local marketing, that's the magic.

Stefano from Movylo