Great write up! Well there's plenty of things already being written about Omni channel success by the author, I just wanted to add few more things which I thought can be useful,

So, what is omni channel? In simple language, it is consumers ability to shop anywhere, however. This brings in the retailer in a position which can give serious headaches because a retailer actually cannot provide an omni channel shopping experience unless they recognise their consumers across the channels.

It is no good if a customer who has shopped online for grocery cannot be seen as the same customer when she swipes her loyalty card in store. It is no good if I as a customer need to login
to the grocery site and then again login to the clothing site to shop.

It's good news if the customer can change home address online and find it reflected on their mobile app instantly.

The next things which comes into my mind when I think of Omni channel retailers, is their ability to handle returns. Consider any segment, the percentage of returns ranges from 5% – 25% or more.

Adding more, the customer would always evaluate retailers on his returns capabilities. Does the retailer have a strategy for BORIS (Bought Online Return In Store)? or can they handle ‘BISTRO’ as well? BISTRO - Bought-In-Store-Returned-Online ?

Well, these were some idea I have been reading about and we at Fulfil.IO are trying to fill this gap before it can become endless. Fulfil.IO is an Omnichannel retail ERP to help retailers know;

- Inventory across each and every sales channels [like wesbite, marketplaces, social media and physical store]

- Provide one single point of view of all customer irrespective of channels. Now recognise your customer wherever they are.

- A full fledged ERP to handle the complete supply chain starting from managing your suppliers or Production to Warehouse / Inventory management and from distribution to logistics plus ability to handle Accounting out of the box.

Read more about us here - www.fulfil.io

Best,
Rohit