In reply to Plastic Police.

An incentive?? That may be the most bizarre statement I have seen. Whether you agree with EMV or not, it is what it is and it is a deadline...a mandated deadline. Implementing EMV will help merchants reduce the risk of being held financially responsible when card-present counterfeit fraud liability shifts to merchants next year. Under the new rules, liability falls to the party with the least transaction security. Businesses with non-EMV compatible terminals will generally be held accountable for some of the associated costs of card fraud starting October 1, 2015. Nobody is saying EMV will prevent a data breach. In fact, EMV is only one piece of the puzzle. A layered approach with E2E and tokenization is the best solution. Do your customers and those you influence through posts like this a favor and read the by laws and guidelines attached to the mandate. Come on man....