In reply to Kate.

This is unfortunately a huge problem too. I agree that anonymity in credit transactions is desirable. However, Google "Apple Pay: Bridging Online and Big Box Fraud." and you will see Krebs story on the fact that Apple Pay has enabled credit card thieves the ability to use compromised credit cards at brick and mortar stores. That same anonymity we desire is also useful to thieves. The stores are obviously not happy about it, and neither are the banks who get stuck holding the bill.

And note that just days ago Apple announced mutliple 'rewards' programs with vendors. This is to enable the customer data exchange that the stores want. This is Apple's way of putting lipstick on the pig and handing over your information anyway. Of course, right now that exchange will be voluntary. But just wait...