Great article (as allways). Working with Payment card for more than 20 years and living in Europe - with 2 US cards in Apple Passbook (iPhone) since November 2014 and in my Apple Watch for å few days - it strikes me every time I use it how great this is. If Apple and Google keep the wallets clean as today (as a card container and for payments only) you can compare the payment experience to card payments – Chip and PIN : Then the user experience is absolutely superior. But If they turn the wallet apps into something more – they will face fear competition in the UX.