"Apple Pay continues to help sales across its store"—What a load of disingenuous nonsense.

What additional business are they going to get with Apple Pay that they would not have gotten directly with a MasterCard/Visa credit card (or cash)?

The trouble with most media releases from such corporates is, you can't believe a word they say; indeed, I can’t logically see any increase in transaction numbers or transaction value, for merchants (or the banks), coming about due to the introduction of Apple Pay …

I'll say one thing though, the very effective Apple marketing machine is generating an enormous amount of hot air, but methinks that all that hot air will eventually cool ... http://bit.ly/1nSA1Zl