There is no denying that Pokémon has gone from zero to 60 as far as pop culture phenomena go, bouncing Nintendo’s market cap up (then down), sending millions racing all over looking to catch them all and leaving a lot of marketers rewriting their plans for the fall.
So how crazy is it out there by the numbers?
$4 Billion | Pokémon Go’s projected 2016 revenue, making it the most successful mobile game in history
151 | The number of theoretically catchable Pokémon, though many are still “too rare to be circulated”
18% | The amount Nintendo’s stock fell when investors realized they don’t own Pokémon Go
14%| The amount Nintendo’s stock spiked when Pokémon was first released in the U.S.
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13%| Nintendo’s “effective economic stake” in the Pokémon app
