Intriguing, 800 million accounts on file, an operating system, Apple ecosystem and cash in the bank. All one needs to ponder the potential disruption ahead. While it is true Apple has a magnetic attraction for developers; retailers are a bit more pragmatic and want to touch all their loyal customers, not just the Apple iPhone enabled consumer.

We also need to see payment brand rules change and see card not present fees adjusted down; before cost conscious merchants run to the illusion that Apple will guarantee increased revenue.