Knowing what data consumers are exchanging through a proprietary app is almost as important as having a platform they want to come to in the first place. With a few more acquisitions, App Annie might have nothing to fear on both fronts.
The San Francisco-based app intelligence firm announced Monday (March 14) that it has acquired data marketing startup AppScotch for an undisclosed amount. AppScotch received $1 million in seed funding in 2014, and App Annie CEO Bertrand Schmitt explained that its 10 employees would be relocating to his company’s Bay Area headquarters and its services would be folded into App Annie’s current offerings.
“Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes,” Schmitt said in a statement. “We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission. The AppScotch team shares our passion for apps and has developed some exciting complementary technology. App Annie is developing its next wave of innovative products that clients will find invaluable in planning their app development and marketing strategies, and this acquisition supports this development.”
TechCrunch explained that the acquisition comes just two months after App Annie raised $63 million in Series E funding thanks to a round led by Greenspring Associates. However, in spite of the new funding, the AppScotch acquisition and two other purchases over the past two years, Schmitt stressed that the moves shouldn’t lead anyone to believe his company is contemplating an IPO.
“We’re definitely not looking at going public in 2016, and we were never looking at that,” Schmitt said.
Sure, maybe an IPO isn’t on App Annie’s radar at the moment, but if it keeps up its cautious, targeted pace of expansion, it could have investors chomping at the bit to buy whenever the time — and the stock market — is right.
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