B2B Payments

How Big Is Enterprise For Apple?

Apple’s iPhone 6s sales are on fire. The mobile giant said it is on path to surpass the 10 million unit sales seen on the first weekend of the iPhone 6 launch last year. But while the market remains abuzz about the latest gadget, Apple CEO Tim Cook revealed a bit of information on another side of the company.

In an interview published earlier this week with Box CEO Aaron Levie, Cook provided a dollar figure to how much the enterprise is worth to his business: $25 billion.

“If you look at the last 12 months, [enterprise sales for Apple were] $25 billion,” the Apple CEO said. “This is not a hobby. This is a real business.”

[bctt tweet=”“This is not a hobby. This is a real business.””]

According to reports by USA Today published Tuesday (Sept. 29), $25 billion amounts to about 14 percent of Apple’s revenue over that same period.

Reports said Cook also mentioned Apple’s reputation for heightened mobile security, a unified operating system and the company’s progress in innovation that makes the firm’s devices attractive to corporations as much as to consumers.

The remarks signaled to some market experts that Apple will be ramping up its enterprise efforts in the months and years to come, refusing to ignore such a large portion of its customer base.

While it didn’t get the same fanfare as the iPhone 6s, Apple did roll out a new iPad aimed for enterprise users, while industry experts also pointed to new features in Apple’s just-released iOS update that could be beneficial to business users.

B2B payments may also get a bump from Apple Pay. Just weeks ago, American Express announced that its commercial cards will now be able to sync up with iPhones, a move that made the firm the first major corporate card firm to do so.

To check out what else is HOT in B2B, click here.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.


To Top