André Løvestam, CEO of Zwipe, said in a press release on Monday (Dec. 27) that this is the company’s first pilot in India, which is among the “largest and fastest-growing payment markets” globally. He also pointed to having KL HI-TECH’s experience on board as the card manufacturing partner.
Løvestam called Easy Pay a “pioneer” in advancing technology in payments, adding that biometrics will be a game-changer that will give them the chance to “further drive differentiation based on security, safety and user experience.”
See also: Biometrics Shape the Evolution of Physical (and Virtual) Cards
Across India, Easy Pay is among the fastest-growing payment companies and is used by more than 2 million retail stores and millions of people. Founded in 2014 by Nilay Patel and headquartered in Ahmedabad, Gujarat, India, the company processed $8.4 billion in transactions in 2020 as digital adoption took a stronger hold.
Patel said that by introducing the “next generation of contactless cards” to the country, their customers will have the added protection of enhanced security.
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“We see many use cases for biometrics beyond payments, for example, access cards for use in hotel chains, as well as high-end real-estate and smart city projects where we have long-term contracts and a demanding client base,” Patel said.
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FinTech Zwipe is innovating the next generation of biometric payment solutions and is striving to work with Easy Pay through all stages of the pilot program.
KL HI-TECH has been in business since 1988 and offers secure print products and printing solutions. The company was a pioneer in advancing “… secure payment transactions, banking services and facilitating telecommunications in India through its secure print products,” per the release.
