The firm said in a press release that, since October of last year, Bankaool clients can skip going to an actual brick-and-mortar branch. Of the accounts that were opened online, 75 percent of them were done via mobile devices. The trend of those customers, said the bank, has made Bankaool the largest digital bank in Mexico.
In a statement, Juan Carlos Espinosa, manager of the firm’s digital banking, marketing and new businesses units, said: “We have identified that most accounts are opened at nighttime, which suggests most people begin this process while traditional banks are closed. From that moment on, our clients are able to interact with us via internet, through Bankaool Móvil [app, available in iOS and Android], our Interactive Client Center [Call Center, IVR and WhatsApp] or via social media, such as Facebook and Twitter.”
The company also said that it has been able to offer clients notes with as much as a 6.4 percent annual interest rate, as it has not had to invest in branches. With a nod to the continued growth in digital signups, the firm stated that its goal is to open more than 100,000 accounts by the end of the year.