Pepper, the mobile banking app by Israeli Bank Leumi, is aiming to lure millennials to the service by teaming up with Playbuzz, the digital authoring platform.
According to a report, Leumi is partnering with Playbuzz to bring personalized, interactive content to the Pepper app. With adoption rates low among millennials when it comes to traditional banking apps, starting in early 2017, the Pepper app will include Playbuzz’s suite of interactive formats, such as polls, quizzes and flip cards. The goal is to improve the user experience and boost engagement by providing personalized content, noted the report.
Personalizing content may work for the Israeli bank since a recent survey implied that millennials are very engaged with their finances, with more than 80 percent knowing what’s going on with their current accounts and 70 percent even thinking ahead when it comes to their finances. Another survey showed close to three-quarters of survey respondents have savings or investments and try to set aside 20 percent of their monthly earnings.
“The collaboration with Playbuzz will offer a feed of content highlighting a range of Pepper’s features, personalized content related to one’s banking habits and a variety of different value propositions,” said Lilach Bar-David, CEO of Pepper, in the report.
Meanwhile, Playbuzz CEO Shaul Olmert said the challenge with its collaboration with Pepper was turning the functional experience of browsing in a banking app into something that is personal, fun, pleasant and even an enriching experience. “Above all, the biggest challenge is turning banking content — which, until now, has deterred users — into content that surfers love,” he said.