Daily Data Dive: Mobile Shopping’s Share Of eCommerce

Any retailer who has not already invested heavily in a mobile-friendly interface and in-house app might be wishing they had. Demandware, an eCommerce software provider, claims thatmobile-first” is long gone, and we are now “on the fast track to mobile-only.”

Demandware’s latest data shows the power of mobile, and the numbers don’t seem to imply a passing fad.

300%| The increase in revenues from mobile shopping in the last three years

85% | The increase in the use of an in-house app developed by Target that offers discounts to shoppers while they are physically in the store

60% | The percentage of online orders that are expected to come from smartphones by the end of 2017

45.1% | The percentage of web shopping traffic that came from smartphones in Q1 2016

4x| The increase in the number of visits to retailers’ sites via smartphones in the last three years

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