Petrone Launches New eCommerce Site For Handicrafts

Petrone Worldwide, the hospitality company, announced news on Monday (Aug. 22) of the launch of a new eCommerce website under, which was developed using a middle market eCommerce platform.

In a press release, the company said that, given the new eCommerce website has a lot of new features, it thinks the website will become a destination for buyers of handicrafts.

“We needed a complete and robust eCommerce platform that could be fully tailored to our needs and allow us to communicate and engage with customers in unique and interactive ways. We feel confident that our team will be able to deliver on even our most complex technical requirements in record time with meticulous attention to detail ... We couldn’t be more pleased with the results,” said Victor Petrone, the chief executive of the company, in a press release. The company said it was seeking to achieve a fully customized eCommerce solution within budget and in approximately 90 days.

According to the company, the storefront features a plethora of features and options that were customized to the Petrone Worldwide business model. Special features of the new site include site personalization, including a customized checkout process that is optimized for higher conversions and remembers customer details; social and viral marketing capabilities designed to encourage repeat orders, such as free event reminders and personalized greeting cards; an intelligent delivery calendar driven by customer delivery zip codes and the physical location of the website visitor and SEO Tools that automatically optimizes web pages in the storefront for display in the major search engines.

Other features include a vendor administration capability that allows several nationwide warehouse partners to manage inventory and order fulfillment and automatic and intelligent routing of orders to appropriate warehouses based on inventory levels and customer delivery addresses.

“The new site is a shining example of how an innovative merchant like Petrone can combine outside-of-the-box thinking with flexibility to achieve a highly customized eCommerce site. We are thrilled to welcome our newest addition of services to our ever-growing family of clients,” Petrone noted in the press release.



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