Amazon Prime customers who spend $10 or more at U.S. small businesses that are official "partners" of the company will get $10 discounts while shopping on Prime Day, the online giant stated on Monday (Oct. 5) in a statement providing new details about the previously announced program.
The next Prime Day is slated for Oct. 13 and 14.
"Customers can shop tens of thousands of eligible products from a variety of categories, such as home and kitchen, grocery, beauty and grooming, pet supplies, toys and games, electronics, jewelry, books and more," the news release states.
Shoppers can search for businesses by category – such as home and kitchen, jewelry or handmade – by geography, or by limited business-owner demographic traits such as "woman-owned," "black-owned" or "military family-owned."
Taxes on items will not count toward the $10 purchase requirement. If a shopper returns an item, Amazon will cancel the discount.
As for how a sprawling global operation defines a "small business," Amazon wrote in Monday’s announcement: "We use Gartner’s definition of small business. Small businesses eligible for this promotion are based in the country in which the promotion is taking place, and are registered with Brand Registry or participate in the Handmade program. The specific products featured in the promotion are owned and sold directly by U.S. brand owners and artisans that are small businesses."
“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” Jeff Wilke, CEO of Worldwide Consumer at Amazon, said in a prepared statement. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes — and to have more time to spend with their families and friends throughout the season.”