Sellers Use Online Marketplaces as Launching Pad to Gain Mindshare, Wallet Share

Don’t put all your eggs in one basket. Diversify — yes, it’s good investment advice. And it’s also sound strategy for online sellers, who have to compete for share of consumers’ eyeballs, minds and wallets. Those smaller companies jockey against one another for sales, and if they’re not already on Amazon, they compete with Amazon … Continue reading Sellers Use Online Marketplaces as Launching Pad to Gain Mindshare, Wallet Share