[…] Etsy seeks to position itself as a go-to marketplace. However, most consumers view Etsy as a once-in-a-while online shopping platform for handmade or vintage items and craft supplies. In 2023, Etsy introduced promotional events and value messaging to enhance the buyer experience. The company also launched Etsy Guided Search powered by generative AI to offer creative and specific product suggestions. But who owns Etsy? [4] […]