[…] 8 in 10 Consumers are Highly Satisfied With Online Marketplace ShoppingThe convenience of shopping from the comfort of one’s home has led to the growing popularity of online marketplaces among consumers. As detailed in “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” a PYMNTS Intelligence and Adobe collaboration, a significant share of consumers — approximately 80% — express high levels of satisfaction when shopping from an online marketplace, higher than those who shop from retailer sites (76%) or brand websites (72%). According to the report, which drew insights from a survey of over 3,500 U.S. consumers to explore their actions, choices, and behaviors when shopping online, this higher satisfaction rate among online marketplace shoppers may be attributed to their utilization of more online capabilities, on average, compared to shoppers on brand or retailer sites. […]