[…] Online Marketplaces Prioritize Digital Wallets and BNPL for Payment OptionsOnline marketplaces like Amazon, eBay and Rakuten are increasingly embracing embedded payments options for consumers, such as digital wallets and buy now, pay later (BNPL). According to “Embedded Payments and the Retail Innovation Agenda,” a PYMNTS Intelligence and Carat by Fiserv collaboration, 58% of eCommerce platforms accepting payments from digital wallets show interest in innovating the process, alongside 39% of those offering BNPL. The research also found that 22% of marketplaces that do not currently offer BNPL plan to start doing so in the future. These findings suggest that marketplaces are exploring a holistic payments strategy. “Embedded Payments and the Retail Innovation Agenda” is a study examining the state of play of PayFacs, marketplaces and independent software vendors (ISVs) in the retail sector, taking a deep dive into the innovation strategies and challenges these players face. […]