Gemalto, the digital security company, announced Monday (Nov. 21) it launched what it is claiming is the world’s first solution to reactivate dormant SIMs in Ghana.
In a press release, Gemalto said the solution, dubbed LinqUs SIM Reactivation, allows operators to reconnect lost prepaid subscribers for a fraction of the normal acquisition costs. Lapsed subscribers can reuse their old SIM to rejoin a network instantly, the company said in the press release.
Gemalto pointed to research by GSMA, which found that, in 2016, most of the Ghanaian telecom SIM market is prepaid and that the country is facing a multi-SIM problem with, on average, 1.78 SIM cards per user. What’s more, the report found the average prepaid user in Ghana has two SIM cards so that they can take advantage of the best voice and data offers.
"Mobile network operators (MNOs) in Ghana are faced with significant challenges as a result. How do they retain customers in such a competitive environment? How can they ‘reconnect’ with former customers and reactivate their SIMs on the network?" said Sherry Zameer, SVP of Africa sales, in the press release. "Gemalto's SIM Reactivation solution will enable MNOs to do just that — seamlessly.”
Gemalto said LinqUs SIM Reactivation automatically detects and reactivates customers trying to use an expired SIM. It also retains churned subscribers' profile data, giving operators the opportunity to offer customized deals, such as voice/data plans and phone number selection, based on detailed understanding of individual requirements. The whole process is performed in real time, the company said in the release. The company said the technology is suited for heavy prepaid markets, including in Africa, Latin America and South Asia.