To reshape the digital checkout experience for retailers and shoppers, Visa Canada has unveiled the extension of Click to Pay to Canada. The offering helps consumers make safe and fast purchases across different retailers and platforms, as a “digital-first explosion has ushered in the next generation of commerce,” according to a Tuesday (Sept. 15) announcement.
“With the increasingly high numbers of online shoppers in the wake of COVID-19, we are committed to providing solutions that lay the groundwork for the next generation of simple, secure and better ways to pay,” Stacey Madge, president and country manager of Visa Canada, said in the announcement. “This is a winning solution that will help merchants reduce shopping cart abandonment while providing a single integration for participating card brands – meaning a simpler and smoother overall digital checkout experience.”
Visa is moving Visa Checkout merchants in Canada to Click to Pay after a successful launch in the United States. According to the announcement, the payment solution is based on the EMV® Secure Remote Commerce industry standard, and provides a payment option for people to make purchases through the web, mobile apps or connected devices.
Shoppers who have their cards enabled will have the ability to quickly progress through guest checkout on websites that show the Click to Pay icon. As a result, they will not have to manually input their 16-digit personal account numbers or find passcodes when completing a purchase.
In order to offer additional security procedures to emerging and current online payment channels, Click to Pay has interoperability with 3-D Secure and EMVCo tokenization specifications.
“As a Canadian leader in digital payments, Moneris is very excited to help Visa bring the Click to Pay experience to Canadian businesses in 2021,” Malcolm Fowler, chief strategic partnership officer of Moneris, said in the announcement. “Click to Pay brings value to our merchants and to consumers through simple, efficient and secure transactions.”
The news comes as Visa said on Jan. 14 that participants in its Visa Token Service were set to process volumes of $1 trillion since the offering's introduction in 2014, and that its transition of Visa Checkout retailers to Click to Pay would commence on Jan. 21 in the United States.