More Than Half of Restaurant Customers Now Use Loyalty Programs

Restaurants’ efforts to drive loyalty adoption are working, with most consumers now engaged. By the Numbers Research from PYMNTS’ March study, “Connected Dining: Consumers Like the Taste of Discount Meals,” which is based on a February survey of more than 1,800 U.S. consumers, found that 51% reported using a restaurant loyalty program, with 49% participating … Continue reading More Than Half of Restaurant Customers Now Use Loyalty Programs