Categories: Merchant Innovation

Amazon Joins The Podcast Business

Apple’s podcast app has thousands and thousands of podcasts available entirely for free, but Amazon is banking on the fact that its Audible service can entice podcast enthusiasts to fork over $4.95 per month for its new podcast-dedicated Channels service.

Channels offers “an exclusive selection of ad-free original podcasts, comedy performances, and audio renditions of written articles,” according to Bloomberg Technology.

Amazon is hoping its podcast service will catch on quickly and has already lined up some exclusive content to premiere, including a series of sketches featuring American presidents and an eight-part “scientific and cultural examination” of the human breast.

“I’ve heard customers refer to podcasting as a flea market, where you’ll find some treasures, and it’s surrounded by a lot of junk,” Eric Nuzum, senior vice president for original content development at Audible, told Bloomberg. “You have to be in the mood to sort through the junk to find the treasure, and people don’t want to do that all the time.”

Although podcasting has been around for years, it’s still a largely untapped digital industry. No one has really figured out how to monetize it yet, so if Amazon and Audible can do that, it could introduce a new revenue stream to the online retail giant while at the same time detracting from Apple’s ad-supported model and further undercutting their brand.

According to Edison Research, only about one in every three people in the U.S. have ever listened to a podcast – but the demographic that has done so is wealthier and better educated and likes to listen to lots of podcasts.

Get our hottest stories delivered to your inbox.

Sign up for the Newsletter to get updates on top stories and viral hits.



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.


Recent Posts

Ondot Links Up With Visa To Boost Digital Wallet Use

Ondot Systems, a digital services platform for credit and debit card issuers, said it is partnering with Visa in a new…

3 mins ago

Fitbit Introduces $5K Emergency Ventilator To Address Urgent Pandemic Needs

Fitbit, the manufacturer of activity trackers and wearable technology devices, has received federal approval for a low-cost emergency ventilator. The San Francisco…

27 mins ago

British Car Sales Plummeted 90 Pct In May

May was a devastating month for Great Britain's auto industry, as sales fell by 90 percent. Aston Martin, the London…

28 mins ago

Simon Property Group Hits Gap With Lawsuit To Recoup Back Rent

All eyes in the retail sector are now on Simon Property Group, as the mall giant hauls The Gap into…

49 mins ago

Recreating Retail For The Recovery Period

Online commerce has soared during the pandemic, prompting retailers of all types and sizes to leverage how they use digital…

1 hour ago

The Battle Over Logistics Heats Up, With Amazon In The Crosshairs

As more and more retail commerce is done online, the battle to get goods to doorsteps with haste is becoming…

1 hour ago