Attentive Partners With Shopify to Advance Buying by Text 

Conversational commerce firm Attentive is partnering with eCommerce platform Shopify to make it easier for shoppers to make direct purchases after receiving a text message from a brand.

Built with Shopify’s Shop Pay checkout flow, Attentive’s text-to-buy solution enables consumers to purchase items directly through text message conversations with brands for a frictionless payments experience, according to a press release Wednesday (Aug. 3).

Attentive removes steps from a brand’s SMS subscriber’s path to purchase, and enables consumers to buy in response to a promotional text message without having to navigate to a company website and checkout process. 

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“Consumer behavior has fundamentally changed over the past five years,” said Attentive President Amit Jhawar. “Mobile is now the primary shopping device and allows for shopping at any time, and consumers are more comfortable buying directly from brands than ever before.

“Launching Attentive’s text-to-buy solution is our first step to helping brands close the purchase gap and convert more browsers into buyers and I cannot think of a better partner with which to launch than Shopify given the breadth of its merchants, industry leading security, and innovation.”

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Per the release, Attentive aims to deliver frictionless buying experiences that meet shoppers’ interests based on their browsing and spending patterns — all within a text message.

“Shop Pay is the best way to check out across the web and in social commerce,” said Carl Rivera, vice president of product and head of shop, Shopify. “We’re excited to now bring the same seamless payments to power text-to-buy solutions together with Attentive.”

Attentive’s text-to-buy is currently being used by brands across a variety of use cases, according to the release. The tool reminds customers to repurchase when they are running low on their most-used products and lets them know when a new or limited product drops, and it also encourages repeat purchases through upsells and cross-sells.