Mobile Payments

Citi Supports Samsung Pay’s Singapore Launch

Samsung Pay Citibank Singapore

Samsung Electronics Singapore announced on Monday (May 30) that it has entered into a partnership with Citibank Singapore Limited in preparation for its mobile payment service’s upcoming launch in the country.

When Samsung Pay is made available in Singapore, Citibank will enable its cardholders to make payments across the country using their eligible Samsung mobile devices.

“We are very pleased and excited to have Citibank come on board as our latest partner for Samsung Pay in Singapore,” Eugene Goh, VP of IT and mobile for Samsung Electronics Singapore, explained in a press release. “The partnership with Citibank, alongside our ecosystem of partners across payment networks, banks, retailers and merchants, assures customers that they will be able to enjoy the full benefits of using Samsung Pay almost anywhere in Singapore.”

According to the statement, the partnership with Citibank is just the latest in a portfolio of major payments networks and banks the company is working with to ensure its customers in Singapore have “greater flexibility, access and choice” when it comes to using Samsung Pay.

John Denhof, head of cards and personal loans at Citibank Singapore Limited, added:

“We are delighted to work with Samsung Electronics to offer our credit card customers a faster and easier way of making payments using Samsung Pay. Our value propositions are already best in each category, and through this partnership, we bring added convenience to our credit card customers, who can now simply use their mobile phones to tap and pay for their purchases. At Citibank, we continue to prioritize our efforts to make banking easier for our customers by leveraging digitization and innovation. Samsung Pay is just one of the many exciting digital solutions that we are progressively introducing to our customers to offer them a differentiated experience that only a Citibank credit card customer can get to enjoy.”

Samsung Pay’s announcement that it was entering into the Singapore market came just days after Apple shared its own plans to bring Apple Pay to Singapore.

Though that will make just four countries under the Samsung Pay umbrella — along with South Korea, the U.S. and China — it could create the conditions for a mobile payments platform battle royale.



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