Alternative Payments, a provider of local payment methods and credit card alternatives, announced on Tuesday (Sept. 12) it has inked a partnership with Lime Light CRM, a provider of campaign management solutions. With this new partnership, Alternative Payments’ payment services are now fully integrated into Lime Light CRM’s business offerings.
“With the rise of alternative payment methods in the global eCommerce world, the integration of Alternative Payments’ broad portfolio of local payment methods and credit card alternatives will enable further market expansion and open new opportunities to Lime Light’s customers,” said Wolf Kring, president of Alternative Payments, in a press release.
Lime Light CRM helps marketing businesses streamline the creation and management of direct marketing campaigns. It also helps the companies generate high-volume transactions across multiple countries and accept most major currencies. Alternative Payments said the reason for the partnership is that it offers customers seamless international transaction processing, multiple currency handling and tailored payment options for each consumer.
“For the last few years, we’ve seen an increasing demand for alternative payment methods; hence, we are excited about our partnership with Alternative Payments. This integration will support various payment types that are being introduced to the CRM, making this our most versatile gateway integration with regards to payment type,” Rick Del Rio, general manager for Lime Light CRM, added in the press release.
While many consumers in the U.S. still purchase things with a credit card, debit card or cash, alternative payment methods are gaining in popularity. And for good reason. The advantages of electronic payments are hard to dispute. For starters, it’s safe and less costly than cash — for both merchants and consumers. Not to mention millions of low-income families can get access to the banking system. There are 2 billion individuals around the globe without access to a bank account, and mobile devices offer access to those funds anywhere a consumer and her mobile phone can go. Despite all that, $21 trillion of spend still happens in cash, even where there are options for making payments using digital methods.