ChowNow, an online ordering and marketing platform for restaurants, announced on Tuesday (Aug. 16) that customers can now order food directly from a restaurant’s Google Business profile thanks to a partnership with Google.
According to ChowNow, the partnership will allow its more than 5,000 restaurant clients to “tap into the growing mobile food ordering market.”
By googling a restaurant on a mobile device, a ChowNow user can place an order directly from the restaurant’s business profile on Google and navigate right to the restaurant’s menu.
“We’re excited to equip our restaurants with the discovery power of Google search and make it easier than ever for their customers to place orders,” ChowNow Cofounder and CEO Christopher Webb said in a press release. “In only a few weeks, Google has driven nearly 50,000 customers to our restaurant clients, which has resulted in over 21,000 orders.”
Nearly 75 percent of customers choose a restaurant based on mobile search, and 64 percent of all mobile restaurant searches convert within an hour, according to ChowNow.
ChowNow’s partnership with Google allows the more than 5,000 restaurants the company serves in the U.S. and Canada to take advantage of those statistics and, potentially, turn those mobile searches into cash transactions.
ChowNow said its partnership with Google will allow it to continue its mission to provide independent restaurants with “access to top technology, giving them a competitive edge against bigger brands and offering yet another way for customers to place orders and for restaurants to grow their sales.”