The on demand and internet video industry might get a whole lot better as far as the consumer and providers are concerned with a partnership between comScore and Digital Entertainment Group (DEG). The announcement was made on September 23 for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi service, which was engaged in expanding the market coverage of the measurement of transactional movie and TV shows, is the leading source of movie and television content accessed by consumers via the internet. According to a press release from comScore, the new partnership represents the first U.S. movie and TV electronic sell-through and transactional internet video on-demand digital reporting service.
The DEG-DDEi service, which comScore recently named, provides title-level consumer transactional information to broadcast and cable networks and leading independent distributors to movie studios, television networks, distributors and other subscribers. The service will compare the performance of their electronic sell-through (EST) and Internet Video on Demand (iVOD) among industry players giving subscribers better data and information for decisions on the distribution of their own content. Those decisions include strategies for acquisitions, acwindowing, marketing, merchandising and the digital market overall.
The DEG-DDEi service includes set top box-based VOD activity from comScore’s OnDemand Essentials service. From one application, subscribers have access to the full scope of paid digital market share and title performance in a single, powerful application.
DEG President Amy Jo Smith said in a press release, “DEG is pleased to partner with comScore and provide the industry a comprehensive view of digital sales transactions for movie and television content…DEG-DDEi is a robust reporting tool that delivers timely information on market activity to inform decision making in this rapidly growing segment of the home entertainment business.”