NEW DATA: Millennials Were Black Friday’s Big Spenders In 2019

Black Friday is the traditional start of the holiday shopping season and this year 151 million consumers got their Black Friday shopping groove on. This year, that groove was more online than at a physical store, but with all income groups spending at least 25 percent more this year than last. Millennials were the biggest spenders. That’s according to a hot-off-the-presses PYMNTS study of more than 2,000 U.S. consumers to find out what they bought, where they shopped and how they paid. Here’s what we learned.