[…] That said, high-end brands recognize that the shift towards branded resale is not a fleeting trend, but a lasting change in consumer behavior that they want to embrace. By partnering with branded reCommerce solutions like Reflaunt, Archive and Trove, brands such as Lululemon, Patagonia, Eileen Fisher, Canada Goose, and Carhartt are more likely to maintain a constant presence in the shopping conversation, rather than being a one-time occurrence. This approach allows them to reclaim their identity in the resale space and gain market share, as noted by PYMNTS CEO Karen Webster in 2022. …