When getting ready for a night on the town — complete with perfectly done makeup — the average female shopper doesn’t usually say to themselves, “Shoot, I have to get to the 7-Eleven.”
But that might change, if 7-Eleven can convince customers that, more than a location where they most naturally expect to get a slurpee and a hot dog, it’s also a natural location to pick up some discount cosmetics.
The makeup line the company is hoping will carry them there is called Simply Me Beauty. The budget-friendly line of makeup is pitched at millennials who want to look good but can’t afford to spend more than $5 a piece for cosmetics.
The line features what has been described as “a surprisingly wide variety of options” — all for under $5.
So, what can you grab at the 7-Eleven?
Pretty much any product — concealer, brow powder, blush, lipstick, fake eyelashes, eye liner, lip crayon.
“If the price is right, that makes it easier to justify. For a millennial working woman wanting to refresh her makeup while grabbing lunch at 7-Eleven stores, Simply Me Beauty is a welcomed offering and is priced just right for her,” noted 7-Eleven Category Manager Elizabeth Joy Pico.
The Simply Me Beauty makeup line has already started rolling out to 7-Eleven stores and should be available everywhere soon for beauty lovers on a budget. No word as to whether they will have a free makeup day à la national Free Slurpee Day.
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