Nordstrom NYC, which is scheduled to open on Oct. 24, will offer several different food and beverage locations in the store, as well as the ability for shoppers to order food and have it delivered to them while they shop. The store has seven floors and is Nordstrom’s biggest location ever.
Bloomberg is reporting that the new store will have a bevy of innovative options intended to entice customers into spending more time shopping. There will be a skincare service called the FaceGym, where people can try “signature muscle manipulation techniques.”
Salespeople will wear headsets so they can order food for shoppers anywhere in the 320,000-square-foot location. The retailer has also installed a bar in the shoe department, aptly called the shoe bar, where customers can try cocktails while shopping for footwear.
Vincent Rossetti, vice president of restaurant operations, said he understands that having food and drinks around high-ticket items could potentially prove costly. “That’s the cost of doing business,” he said. The food will arrive on fine china, he noted, adding that “to-go containers have their place, but not in this situation.”
One out of every four purchases at a Nordstrom location is a food or drink, so Rossetti is aiming to continue growing that trend. “It’s the idea of food and beverage as blood sugar maintenance – to keep shoppers in stores longer,” he said.
Eight different meals will be served inside the store, including the retailer’s famous chicken tacos, of which it sells about 750,000 per year. Other menu items include a double-beef cheeseburger and a pear, kale and blue cheese salad and. The company recruited top chefs to help with the menu, including Ethan Stowell and James Beard winner Tom Douglas. The company also offers coffee, going through about one million pounds of its ethically collected beans per year.