[…] Shopify Aims to Make Social Media ‘Digital Main Street’ Shopify’s Shopify’s collaboration with TikTok to add shopping features to the video-sharing app, announced last month, came as no surprise to most industry watchers, tying one of the largest commerce platforms with one of the fastest-growing social media sites. Harley Finkelstein, president of Shopify, said in a statement. “By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world.” […]