[…] In addition, the fashion industry's growing competition, fueled by the rise of direct-to-consumer (D2C) brands and eCommerce popularity, has posed a threat to Victoria’s Secret’s dominance in lingerie. Newcomers such as American Eagle’s Aerie brand prioritize fit and empowerment, setting themselves apart from Victoria’s Secret. To counter these risks, the brand acquired AdoreMe, a D2C label, last year.  […]