[…] Extending its display advertising program, Search Brand Amplifier (SBA), to brand owners. SBA displays products at the top of Walmart search results, but this platform was previously limited to eligible sellers and a few suppliers whose ads were managed by Walmart Connect itself or platform partners like Tinuiti. Opening SBA to more eComm businesses and allowing them to launch their own ads will help them connect with millions of Walmart shoppers, making Walmart an attractive (and potentially lucrative) marketplace even for Amazon sellers. …