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Jewelry Brand Pandora Adopts o9 Solutions’ AI-Powered Planning Platform

Pandora jewelry building

Jewelry brand Pandora has partnered with o9 Solutions, a provider of enterprise artificial intelligence (AI) software platforms, to enhance its integrated planning capabilities.

With a focus on digital transformation, Pandora has selected o9’s AI-powered Digital Brain platform to revolutionize its planning and merchandising processes, the companies said in a Monday (Nov. 20) press release.

Pandora has experienced significant growth over the past four years, becoming a global leader in accessible luxury jewelry, according to the release. As part of its ongoing transformation, the company recognized the need for a solution to optimize its planning and merchandising operations.

The jewelry brand chose the o9 Digital Brain platform for its integrated capabilities, allowing it to handle multiple planning needs across manufacturing, supply chain and retail on a single platform, the release said.

“In today’s highly competitive and rapidly changing business environment, it is critical to meet consumers’ needs by having the right product in the right place at the right time,” Kristofer Löhmos, senior vice president of global merchandising at Pandora, said in the release. “o9’s Digital Brain platform will enable us to transform our planning processes and maximize product availability as we continue our efforts to delight our global customers.”

o9’s AI-powered platform for integrated business planning and decision-making facilitates planning to drive demand, align demand and supply, and optimize commercial initiatives, according to the press release. The platform brings together graph-based enterprise modeling, big data analytics, algorithms for scenario planning, collaborative portalsand other tools.

“We are very pleased to support Pandora’s journey to digitally transform its planning processes across its supply chain and retail operations,” o9 Solutions Co-founder and CEO Chakri Gottemukkala said in the release. “As Pandora’s growth continues and its planning needs evolve, the Digital Brain can provide a future-proof solution that will extend into more advanced planning capabilities — such as ESG [environmental, social and governance] — that can be incorporated into the company’s planning processes over the years to come.”

New digital tools like AI and automation capabilities are increasingly streamlining supply chains and helping firms fix their forecasting with dynamic inventory projections, real-time transparency and more operational benefits, PYMNTS reported in September.

Buyers, suppliers, shippers and carriers alike are adopting digital tools to help get goods stocked on shelves.