Mastercard has introduced a generative artificial intelligence (AI) tool that acts as a personal assistant for shoppers. Rolled out by the company’s Dynamic Yield unit, Shopping Muse arrives at a time when consumers are increasingly using artificial intelligence (AI) to help with shopping and other parts of their daily routines. “Personalization gives people the shopping experiences they want, and AI-driven … Continue reading Mastercard Debuts AI-Powered ‘Muse’ to Offer Shoppers Inspiration