[…] In the current economy, many American consumers face financial hurdles that deeply impact their shopping habits. To capture their spending, businesses need to truly understand their specific needs and preferences.These shoppers, who make $50,000 or less annually and live paycheck to paycheck, make up a significant yet often overlooked part of the market. In a recent feature, PYMNTS’ Karen Webster shed light on their unique behaviors, driven by necessity and financial limitations, affecting not only what they buy but also their broader economic influence.Read the full article at: https://www.pymnts.com/news/retail/2024/5-key-factors-impacting-how-americas-most-cash-strapped-consumers-shop/  […]