[…] The aphorism holds true in retail, where merchants vie for the attention, and the dollars, of consumers day in and day out. The promotions, the emails, the texts all are meant to lead to the impulse buy — which, for an unfamiliar brand, just may get someone to click through, find what they want, load up the promo at checkout … and hit the buy button. Read (and watch) more at Pymnts.com. […]