Beacons, have come a long way now. Leveraging the most personal devices of shoppers', that is their mobile phones is a great way to target them at the right place and time. The becosystem has evolved over the last one year and is all set to go mainstream. The latest development is that they are now breaking the IoT barrier in unique ways! Here are three examples that show how beacons can impact our lives in small but very effective ways: http://blog.mobstac.com/2015/03/3-lesser-known-uses-of-beacons-breaking-the-internet-of-things-iot-barrier/