This poll is off. Social media, as with the majority of brand interactions, have a subconscious impact on future buying decisions. Many consumers are not aware of how their opinions and affiliations are influenced by hundreds of micro brands interactions ranging from product placement, sponsored content and more. Business owners should look at the activity analytics (what is done) over polls (what is said) to deduce the state of digital commerce and influence. Pinterest (recently garnering a $5b valuation) has built quite a reputation for referring sales: http://socialmediatoday.com/michael-bird/2490706/pinterest-sales-conversion-powerhouse