Vitamin E-tailer Vitacost.com Mulls Sale

04 March 2014

Vitacost.com, a vitamin and supplement e-tailer, is exploring its options, such as a potential sale, after continuing to post losses.

Sales were up 16 percent year over year in 2013 compared with the previous 12-month period, Internet Retailer reported on March 3. Its net loss for the fourth quarter was $2.78 million, down from $3.17 million in the fourth quarter of 2012.

According to Internet Retailer, Vitacost has hired Jeffries LLC to help it weigh its options, which may result in the sale of the company.

In a statement, Vitacost.com CEO Jeffrey Horowitz said that the fourth quarter was a strong one.

“Vitacost.com ended the year with a strong fourth quarter as we delivered solid revenue growth, while also substantially improving our operating performance,” Horowitz remarked.

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