Company Spotlight

Does The Weather Drive Omnichannel Adoption?

Did you know that weather can drive omnichannel adoption? So says MPD CEO Karen Webster in this month’s Vantiv Omnichannel Tracker, where we explore consumer demand for multichannel digital experiences, how retailers are bringing it to life, and the industry players behind the technology.

Here are the highlights:

  • Bringing the store to the customer – Omnichannel grocery platforms are keeping Bostonians warm and safe in their homes
  • Making online more personal– Video stylists are driving huge increases in order averages
  • Skip the lines– Digital check-in enables guests to bypass the front desk and head straight to their rooms
  • Unmet shopping needs –80 percent of consumers are incorporating multiple channels into their shopping journey, yet only 41 percent of retailers have or are planning to implement omnichannel solutions


For more on developments across the omnicommerce ecosystem, download the full version of this month’s tracker below.




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