Social Commerce

Facebook Is Getting More Community-Minded

Facebook has decided to modify its mission statement slightly so as to better highlight its support for various types of hobbies, social groups, and social justice organizations.

In a posting on his Facebook page, CEO Mark Zuckerberg shared the news that the social network company’s new mission is to “give people the power to build community and bring the world closer together.” Facebook has recently been under pressure some from social networks like Nextdoor and Meetup that focus on turning digital connections into real world meet-up experiences.

Facebook had previously defined its mission as giving “people the power to share and make the world more open and connected.”

However, that mission has been a lightening rod for criticism during the last year — as Facebook made it possible to share lots of “fake news” that some think managed to steer the presidential election last fall.

Zuckerberg had noted as far back as February that he was interested in seeing more “meaningful groups” built on Facebook. To support that effort, Zuckerberg is in Chicago meeting with people who run Facebook groups.

“If what you’re trying to do is run a group that has thousands of people, you need tools to help manage that,” he told CNN in an interview. “Once people are coming together in these smaller groups, that actually grows and it ends up with much bigger changes in the world.”

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