Social Commerce

Twitter’s Trump Kerfuffle

While it is arguably almost impossible for Americans to avoid the tweets of Donald Trump at this point, unless they are willing to unplug entirely and cut themselves off from most mainstream media, things took a turn for the weird last week when a Twitter glitch actually began forcing people to follow Donald Trump — whether they wanted to or not.

Jack Dorsey has officially apologized for the technical problems that accidentally forced some users to follow the @POTUS account just in time for it to be handed over to Donald Trump. Some Twitter users described the experience as “bewildering,” while others immediately jumped to conspiracy mode and accused Twitter of doing the administration’s bidding.

Dorsey used his favorite means of expression, the tweetstorm, on Saturday in an attempt to try and explain how a glitch forced a half-million Twitter users onto the POTUS thread. Essentially, the official social media transition plan entailed the “institutional” account followers of @POTUS on Twitter would be handed over with users intact. Twitter meant to have all followers of Barack Obama’s @POTUS account “migrated” to follow @POTUS45, the 45th administration and the Trump administration @POTUS.

But Twitter didn’t quite stick the landing, so some users who had moved on to @POTUS45 were also auto-subscribed to @POTUS even if they had rather explicitly already turned down the option. The glitch has reportedly since been repaired.

——————————–

Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

Click to comment

TRENDING RIGHT NOW

To Top