The PYMNTS.com OmniReadi Index™, powered by Vantiv, was designed to quantify the consistency between the Web and in-store shopping experience and determine if the mobile channel is helping, hurting or simply neutral to the overall situation.
Key Findings include:
Overall, 14 merchants saw their Index scores improve, while 60 scores stayed the same and nine
Mass Merchants retained the highest OmniReadi Index score of any industry, but scores in the space fell from 81.7 out of 100 last year to 81.3 this year.
Purchase Histories, Wish Lists and Account Profiles were among the main differentiators for Top 10 merchants.
The Index also features an interview with Drew Green, CEO of Indochino, discussing how the company has found omnichannel success despite an unconventional journey to get there.