April 12, 2024
LinkedIn Adds Independent Creators’ Content to Its Advertising Options
LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These new Thought Leader ads present...
April 10, 2024
Will Virtual Card Numbers Spark a Rush to Spend Apple...
For Apple — and as been seen already with Block (formerly Square) — the drive is to get consumers to spend the cash, rather than just bank it. Apple, of...
April 09, 2024
Jessica Alba Leaves Role at The Honest Company, Remains on...
Jessica Alba is departing from her role as chief creative officer at The Honest Company. Alba, who founded the personal care company, will remain on its board of directors, The Honest Company...
April 09, 2024
VIP Subscribers Demand Transparency at the Point of Checkout
Consumers who enroll in retail subscriptions for exclusive access demand to be kept in the loop about the status of their purchase through to the end of the transaction. By...
April 09, 2024
From Tutoring to Test Reminders, Virtual Assistants Hit the Classroom
Virtual assistants have become a hot topic, with Bank of America recently revealing that its virtual financial assistant, Erica, is now engaging with clients 2 million times per day, assisting...
April 09, 2024
Best Buy Teams With Google on AI-Powered Virtual Assistant
Best Buy teamed with Google and Accenture on new artificial intelligence-powered offerings for customers. The electronics retailer will begin letting customers get help from an AI-powered virtual assistant, which can help them troubleshoot product issues;...
April 08, 2024
Bank of America’s Virtual Assistant Reaches 2 Million Interactions Per...
Bank of America’s virtual financial assistant, Erica, is now engaging with clients 2 million times per day. Clients’ use of the virtual assistant has accelerated since its launch in 2018, the...
April 08, 2024
EU Scrutinizes Apple’s Compliance with Antitrust Order, Spotify Awaits Resolution
EU antitrust regulators are closely examining an Apple proposal to determine if it aligns with their directive allowing Spotify and other music streaming services to inform users of alternative payment...
April 08, 2024
Boomers Lead Trend Toward Paying for Necessities With Subscriptions
When you think of subscriptions, an array of products and services likely come to mind. From streaming services to pet foods to coffee pods to yoga classes, consumers of all...
