Customer engagement platform Paytronix has named Amy Porter, founder and chairman of AffiniPay, to its board. Founded in 2005, the FinTech AffiniPay now processes over $6 billion annually on behalf of 150,000 professionals, according to a news release announcing the appointment.
For its part, Newton, Mass.-based Paytronix is rolling out new products aimed at helping restaurant and convenience-store chains to make more money by improving the elusive customer “loyalty.” The COVID-19 crisis is shaking up the food industry as the pandemic and customers’ fears force more such businesses to get into emerging areas, such as “contactless” food delivery.
“Amy’s payments industry insight and unique experience in properly scaling a company will be valuable assets to our growth strategy,” said Paytronix CEO Andrew Robbins.
“I look forward to working with the Paytronix team to bring its industry-leading innovation, including contactless ordering for table service … to markets around the globe,” said Porter. “Paytronix clearly delivers value to the market by enabling operators to drive incremental sales and deliver safer environments for staff and guests.”
After bootstrapping AffiniPay for its first 10 years, Porter chose Great Hill Partners, also a funder behind Paytronix, as her first investment partner in 2015.
The release said AffiniPay is “consistently ranked among the fastest growing companies in America,” including by Austin Business Journal and the Inc. 5000 list. Porter nabbed the 2016 EY Entrepreneur of the Year Award in the Financial Technology category for the Central Texas region.
In 2019, Porter took on the role of executive chairman at AffiniPay. TA Associates acquired a majority of AffiniPay in February 2020, with Great Hill exiting its investment.
“Amy is an exceptional entrepreneur,” said Nick Cayer, partner at Boston-based Great Hill Partners. “Her experiences will help guide Paytronix through this next stage of growth, particularly as Paytronix continues to see increasing demand for its payment and digital-ordering products,” Cayer added.
In April, Paytronix raised $10 million in a funding round led by Great Hill Partners.
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