Data: The Currency of Trust
From merchants to banks, today’s payments providers have a treasure trove of data at their fingertips. By using it to generate insights into consumer purchasing behavior, and coupling these insights with an understanding of emerging macro trends, payments firms can provide value to customers—including insight into future transactions, identity management & fraud detection.
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How can we operate successfully within data-privacy constraints and deal with disputes on data ownership? Privacy, GDPR & PSD2 to some extent have been trying to regulate the collection of information, and what we see is a focus on giving back value to those providing information.
The consumer will be willing to trade their privacy for more convenience under one condition: trust.
During this Digital Discussion, Arman Aygen, Head of Technology and Innovation at UL and PYMNTS CEO Karen Webster will cover:
- Trust as a barometer for an interconnected and cashless world
- Trends in Machine Learning used in order to manage risk
- The bartering of information between different actors
Host: Karen Webster, CEO, PYMNTS.com
Guest: Arman Aygen, Head of Technology & Innovation, UL
Date: Tuesday, August 28th 1:00-2:00pm EST